What does a brand identity kit include?
Brand identity is a set of important elements to identify and differentiate a brand in a competitive market. It includes design elements such as logos, colors, typography, images, and design rules.
Logos
This is the symbol that represents the brand, usually a simple and easily recognizable image. It can be a symbol, an abstract symbol, or an iconic drawing. The logo connects with the brand name to create a strong identity.
Color
This is an important element in brand identity. Using a specific color palette and appropriate shades helps create awareness and create emotions for customers. Each color can carry its own meaning and message, and using consistent colors across documents and products helps create consistency and strong brand recognition.
Font
This is also an important element in brand identity. Choosing an appropriate typeface and using it consistently across documents, websites and products helps create easy recognition and consistency in brand communications.
Image
This is another component of the brand identity. Using distinctive images and consistent graphics across literature and advertising h
The importance of branding design
Increase brand recognition
Brands play a role in helping customers remember and recognize a business’s products. Normally, in the psychology of customers, it is easy to be impressed with products with beautiful, unique and new designs. Normally, a brand identity will give people impressions such as: Good quality, eye-catching designs, prestige and class,… Stimulating customers’ need for ownership.
Drive revenue growth
A good brand identity system will bring very effective sales effects. The content of the brand identity focuses on customers with goals, bringing product values and business messages to the consumer’s psychology, making buying and selling activities easier. than.
Build customer trust
Designing an eye-catching and luxurious brand identity plays an important role in affirming the quality of a business’s products and building customer trust.
Design process
Market research and evaluation
Aznews will conduct the process of collecting and analyzing market information to better understand needs, trends and competition in specific industries. This is crucial to making smart business decisions and building an effective brand identity design strategy.
Come up with design ideas and layouts
After researching and having specific service orientations, Aznews will proceed with brainstorming ideas and designing a brand identity design. This helps ensure that the brand will match the needs of the business and bring efficiency in the marketing strategy.
Present ideas to customers
Azanews is constantly creative to always have unique design ideas for each brand identity model to satisfy customer requirements.
Identity design
Once the design ideas are approved and suitable for the business, Azanews will design a brand identity so customers can visualize the product.
Production, printing, handover
Azanews always chooses designs and uses high-quality printing materials that suit the needs of the business to ensure printing quality and deliver the best products to customers.
Design process